E-Mail List

Building an e-mail list of current and potential customers is a must these days. If you're not currently requesting your in-store customer's e-mail addresses, we strongly suggest you start immediately.

A very basic mailing list tool is included with your Instant Web Page Solution account. It works by creating a pre-filled subscription form when your web page visitor clicks the "subscribe" link on your page. This form is then sent to you by email. You will then have to keep track of your subscriber emails as they come in. This method can work well for up to several hundred subscribers, but is limited in its features and effectiveness compared to a dedicated system, as discussed below.

If you already have a larger client base, or start to really grow your subscriber list beyond a few hundred names, the next step up would be a dedicated mailing list management system. This type of system is available for about $20 per month and would allow you to collect demographic and product preference information from your subscribers, as well as verify subscriber emails and fully automate much of your list management. Newsletters and updates are sent easily, any time you like from an easy to use online management site. Ask us for more details.

This is a must-have for any business that wants to get serious about staying in touch with their customers by email.

How can I use an email system to increase my sales?

A thoughtful use of email can really boost your new sales and build repeat business!

Here are a few examples:

Send out a monthly email newsletter with interesting news about your industry / business. Include details of this month's discounted items, or other specials.

Send regular tips and how-to information - referring customers to your products, or in-house demonstrations, etc.

Have a new menu item? - or a weekly special at your restaurant? Let your customers know about it and watch them stream in!

Offer customer-only private discounts and send word directly by email.

For medical professionals, send regular health information updates and keep your client's health at the top of their mind.

For holistic health professionals, chiropractors, massage therapists, acupuncturists, etc., Stay in touch with your clients regularly with tips for healthy living - and of course, reminding them why they need to come back to see you.

Tax professionals and accountants can easily stay in touch with their clients throughout the year, offering money-saving tips and reminding clients of important dates throughout the year.

These are just a handful of ways to stay in front of your customers using e-mail. Email is extremely economical - and when using a dedicated mailing list management system, easy to manage.

While some of our clients are confortable managing their own mailing lists, we understand that this is not something that everyone wants to do themseilves. If this describes you, ask us about our list management services.